关键词: 地方传统文化, 土特产食品, 包装设计

Abstract: With the rapid development of economy，the consumers' requests for the packaging design of native food are not satisfied
with the realization of basic function，but also requires it to show strong uniqueness，aesthetics and sense of time. In recent years，there are some problems such as a lack of local characteristics，nationalized individuality and emotional factors.Therefore，we should embody local elements in design，strengthen nationalized individuality in design concept，render local sentiment in design emotion and combine the modern technology in design method in order to prompt brand image，expand market shares，spread local traditional culture and boost economy.

Key words: local traditional culture, native food, packaging design